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Here at Alliance UK we stock a good selection of pool water clarifiers from industry leading brands such as Blue Horizons. You pool can sometimes go cloudy because it has very small particles in it that are so small they pass straight through the filter. Pool water clarifiers are chemicals that make very small particles join together to form a bigger particle, big enough to get trapped in by your filter. Pool water clarifiers are an extremely effective way to prevent pool water looking dull and cloudy due to dead algae and other dirt and grime that is too small to be filtered by your filter.